10 great truths about unorganization
1. Unorganization is underpinned by technology. Without the existence of the Internet and "Moores Law" which describes how technological innovation is reducing the cost of technology whilst simultaneously increasing its power, technological capitalism would not be possible. The Internet provides the low entry barriers which let EVERYONE with an idea publish it immediately and globally and participate in wealth creation.
2. Unorganization is soft not hard, or rather a hard sell of soft factors. Downstructuring is about removing the "hard" side of the organization such as systems, strategy and structure and emphasizing the "soft" side of the organization such as style, staff, skills and super-ordinate goals/ shared values.
3. Unorganization is social. It is not about people all staying at home and working from a PC and never leaving the house because they can do everything from the screen in front of them: shop, bank, be entertained. In fact, in the unorganized world, social factors will be much more widespread and important: once the systems are gone, we can- and must- look outward and not occupy ourselves with internal politics and game playing. Successful business means that we have to approach people and they have to listen to us.
4. Unorganization is about combining the pursuit of economic goals with a moral dimension. Too much of what we do in organized systems and structures is busyness and not business: it is just a means to an end: something we do to pay for the possessions we accumulate. The unorganized world allows a new harmony between moral and economic goals: my personal mission is to help a billion people and earn a billion dollars. Historically, this has never been possible, but these days it is.
5. Unorganization is about balance. The fundamentals are still the same: the love of family and friends and relationships. Its just that we can live from our hobbies now: whereas I could not make a viable business out of trading with the other handful of Coca-Cola collectors in the UK, I can certainly use a web page and email to trade with the many thousands of collectors in the US in particular and elsewhere. Because work and play are deliberately mixed, and we can work from home, there is a greater balance in and control over how and where we earn our living.
6. Unorganization is about increasing choices. Branders (people who think of themselves as brands) create MULTIPLE lifestreams- alternative ways of making a living, rather than relying on their employer for a living. People have the choice to pursue alternative existences using low entry barrier media such as the Internet. Passions can be financed, and livings made out of hobbies.
7. Unorganization is fundamental, it is discontinuous. It is not a change that can be understood in evolutionary terms: it is about a fundamental change in attitude, operating environment and so on: it is thriving despite redundancy, in spite of government dabbling.
8. Unorganization requires attitude change. The unorganized world cannot be understood using outmoded organized models. Those who thrive in todays new circumstances are those who view instability as an opportunity rather than a threat. The unorganized world is paradise for those who are willing to accept the changed ways of thinking and doing, and scary for those who cannot.
9. Unorganization is about scale: it is widespread. Currently, many people have wealth, many people have Internet connections, many people are branders (filmstars, advertising creatives and so on) but in the future EVERYONE will have these technologies, work this way and be brands.
10. Unorganization is inevitable. Look around you at the news stories and interpret them from an unorganized perspective: the "communists" are privatizing, Internet connections and mobile phone usage is rocketing. Unorganization is rooted so firmly in free markets and the invisible benefits from widespread technology usage that it will happen. The market will always prevail eventually, and interactions win out over interactions in the unorganized world.
The result is greater FREEDOM. The result is a glorious world in which we get to think and reflect, in which we can achieve our full potential and get rewarded for the things that interest us. Just because "Unorganization: The Business Handbook" is written in a somewhat angry style does not mean that the unorganized world is raw and uncouth. In fact, "Unorganization" throws scorn upon the way we live and suggests new better solutions, namely, branders, economizers, downstructuring, collapsible corporations and technological capitalism. Free your mind, and the rest will follow!
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